Our Story
I'm Jonine, the founder of Luna Select Market—and my story is a little different from most.
At 70 years old, I found myself starting over. Recovering from nerve damage, I needed to rebuild not just my strength but also my sense of home. I wanted a space that felt beautiful, intentional, and designed to support the way I actually live. What I discovered was that finding truly well-designed, functional home products wasn't as easy as it should be.
That's why I created Luna Select Market. Every product in our collection is chosen with care — for its quality, its thoughtful design, and its ability to make everyday life a little more comfortable and a little more beautiful.
Our Mission
We believe that a well-designed home isn't a luxury — it's a foundation for living well at any age and any stage of life. Whether you're starting fresh, simplifying, or just looking for products that truly work, Luna Select Market is here for you.
Why Luna Select Market?
We curate so you don't have to. From premium kitchen tools to smart home essentials and comfort-focused living products, everything we carry is selected with intention — because you deserve a home that works as beautifully as it looks.